Eumenes
- 360° communication strategy for the launch of eumenes new design brand, in strict collaboration with founder and CEO Marco Dolcino.
- Branding activities in collaboration with the art director (selection of web agencies for the pitch, website contents, catalogue, brand identity, content management etc.)
- Copywriting
- Media Strategy and special stories before the launch
- Launch at Silvera Paris during Maison&Objet in January 2011 – event management in all details
- Vip dinner at Paola Navone’s private house in Paris January 2011 with her presence to host key French and international editors also with Jean-Marie Massaud.
- Salone del Mobile 2011 – Fuorisalone at Opificio 31 Via Tortona to unveil the collection to an international audience
- Media and public relations activities to boost the brand awareness through special collaborations.